Dr. Pepper Museum
He Said:
Museums for corporate entities, especially those that are still in business and are successful, seem crazy! We shouldn't really call them museums so much as a shrines to which us consumers make pilgrimages.
For the Dr. Pepper Museum, this fits. Here we are in Waco, TX, on a hot August afternoon, so that we can wait in line for 30 minutes, so that we can donate to the Keurig Dr. Pepper Foundation, so that we can learn about the magic of soda (apparently, America's gift to the diet of the world)? It seems like it's more appropriate to refer to that type of devotion as religion, not education.
- Eric
He Said:
This is not an ad, just addicted. Texans take pride in just about everything, especially DP. For years, I’ve wanted to visit the museum devoted to this beloved local product. The museum is charming, in a locally-run, non-profit kind of way. One thing I learned: cherry is a key flavor ingredient in the iconic soda— which explains why I’m not the biggest fan. However, I loved exploring how this legendary beverage came to be.
Before going over Labor Day weekend, I came across this article quoting the museum president who said that “they work to keep exhibits dynamic, interesting and refreshing.”
I think there’s a strong audience for this attraction but I suggest they lean into making some improvements to keep new audiences engaged. For example, try serving up the “dirty soda” trend that blew up on TikTok. Another fun idea “Guess the Pepper”—where you blind taste different DP variations. For me, I would have loved to see the flavors that have come out over the years. It would showcase the brands longevity as the oldest soda company in the world.
- Ricky G.